For many Canadians Spring is the time of year to emerge from hibernation and bravely return to their gym routines. With aspirations of turning that 'Winter Gut Show' into the 'Spring Gun Show’, 67% of these humans feel like freshening up their workout wardrobe before visiting the gym. TJX WINNERS’ vast activewear selection will get you looking hot AF no matter what happens.
We created a campaign that engaged everyday humans instead of gym rats and within two weeks of launch had 130% increased engagement online than normal. Due to it's online success it was adapted to markets under the TJ MAXX brand globally.
SNAPCHAT 7 sec videos
SNAPCHAT 7 sec videos
SNAPCHAT 7 sec videos