A digital board is placed in bar and club districts where people on bar rooftop patios, waiting in club lines or walking the streets can see and interact with it, allowing them to be the bartender.
People are invited to text their response. Their response gets projected into the blank thought bubble coming from the bartender's head for everyone to see.
Those who interact with the billboard get a text in return containing a digital coupon and link to the site where they can learn how to make simple cocktails.