Many people get into advertising looking for fun, excitement and glamour only to discover their mistake in the face of long nights, hard work and personal sacrifice. So before selling advertising students a ticket to Portfolio Night Toronto we tested their mettle to be certain they had what it takes to make it in this business.
We made these awesome stickers.
Then stuck them to job applications.
And got these guys to hand them out to advertising students.
Students were drive to a site to take the test..
Pass got you a ticket to Portfolio Night. Fail got you directed to an alternate career path.
Here's the case study. **SPOILER ALERT** Both students and the press loved it.